Vol. 1 No. 6 (2025): issue 6

Articles

• Problems and Countermeasures in the Development of Central Bank Digital Currency (CBDC): A Case of China

  Yishan Wu (Author)

  • FE007512.pdf

• Impact Of AI-Based Manufacturing brought to Value Creation Model of Enterprises

  Xinhua Cheng (Author)

  • FE007522.pdf

• Apple’s Success Code: A SWOT Analysis Based on Brand Advantage and Global Supply Chain

  Xu Liu (Author)

  • FE007532.pdf

• Modeling Income: A Regression-Based Econometric Analysis of How Age, Gender, and Education Influence Income

  Qianyi Xie (Author)

  • FE007542.pdf

• Urban Primacy, Innovation Capacity, and Spatial Spillover Effects: An Empirical Analysis Based on the Spatial Durbin Model

  He Wang (Author)

  • FE007552.pdf

• Auction Theory: Applications In Real Estate Auctions

  Tianyu Shen (Author)

  • FE007562.pdf

• In The Context of the Rise of Digital-Native Brands: A Case Study of SKIMS’ Digital Marketing Strategy

  Wanqing Ni (Author)

  • FE007572.pdf

• The Impact of the Internet Celebrities’ Characteristics on Consumers’ Purchase Intention in Live-Streaming E-commerce of Cosmetics

  Xichun Zhang (Author)

  • FE007582.pdf

• The Impact of Crop Insurance on the Outcome of Corn Production in the state of Iowa from 2019 to 2024

  Junxing Hei (Author)

  • FE007592.pdf

• Negative Emotions and Impulse Buying: Psychological Mechanisms, Social Influences, and Strategic Interventions

  Zhuoya Fu (Author)

  • FE007602.pdf

• Impact of Self-Media on College Students’ Employment in the Digital Age

  Xiaoqiao Zhong (Author)

  • FE007612.pdf

• The Impact of Online Marketing Methods in the Social Media Era on Teenagers’ Purchase Behaviors

  Lingyue Zhang (Author)

  • FE007622.pdf

• Fenty Beauty’s Marketing Strategy in Current Cosmetic Industry and How It Can Achieve Further Development

  Hanqing Yang (Author)

  • FE007632.pdf

• The Dilemma and Path of Intelligent Elderly Care Services

  Feiyang Qin, Haiyang Zhang (Author)

  • FE007642.pdf

• A Case Study of Bubble Mart Digital Marketing Based on AISAS Theory

  Ruibing Yue (Author)

  • FE007652.pdf

• The Impact of the 2010 Housing Purchase Restriction on Commercial Housing Prices in Beijing: A Difference-in-Differences Analysis

  Jiajun Zhou (Author)

  • FE007662.pdf

• Impacts of Macroeconomic Variables on U.S. Stock Market

  Ziyu Yan (Author)

  • FE007672.pdf

• The impact of the acquisition plan on the shareholders of the acquired company

  Ruoyi Peng (Author)

  • FE007682.pdf

• Impact Analysis of COVID-19 on Employment: A Case Study of California

  Jiexin Luo (Author)

  • FE007692.pdf

• The Influence of TikTok Commercial Advertising Interactivity on Users’ Purchasing Decisions

  Yiheng Jiang, Zhilin Li, Zixuan Luo (Author)

  • FE007702.pdf

• The Effect of Minimum Wage Policy on the Employment in the Media and Entertainment Industry

  Tianyi He (Author)

  • FE007712.pdf

• The Impact of Demand-supply Relationship and the Urban Positioning on Real Estate

  Runzhe Chen (Author)

  • FE007722.pdf

• Analysis of Real Estate Investment Risks: A Case Study of Evergrande’s Bankruptcy and Its Implications

  Yufeng Tu (Author)

  • FE007732.pdf

• Exploring the Development Path of Co- Branding Strategies from the Perspective of Consumer Perception

  Luling Zhuang (Author)

  • FE007742.pdf

• Marketing Strategies and Competitive Landscape in the Context of Digital Economy: “A Comparative Study of Google and Yahoo”

  Zhenyang Li (Author)

  • FE007752.pdf

• Analysis of Public Sentiment Evolution Mechanisms in Social Media Public Relations Crises

  Yiyang Huang (Author)

  • FE007762.pdf

• Analysis of the Transformation Path and Effectiveness of Build Your Dream Company’s Green Development Strategy Driven by Environmental Policies

  Zifei Gao (Author)

  • FE007772.pdf

• Pricing Strategy Dynamics of Streaming Giants and Their Impacts on Consumer Decision-Making Behaviors

  Aohan Zhang (Author)

  • FE007782.pdf

• Big Data Push Affects Personal Financial Decision-Making: Mechanisms, Controversies, and Governance Implications

  Jiawei He (Author)

  • FE007792.pdf

• Research on the Optimization of Labor Contracts in the Food Delivery Industry

  Wuyang Kuang, Bohan Li (Author)

  • FE007802.pdf

• The Hidden Revolution: Covert Marketing in Xiaohongshu and Tiktok

  Yixin Zhang (Author)

  • FE007812.pdf

• Technological Empowerment vs. Humanistic Service: A Comparative Study on Hema and Pang Donglai’s Retail Transformation

  Yaozu Chang (Author)

  • FE007822.pdf

• BYD’s Pricing Strategy in the EV Market: Comparative Analysis with Tesla and Strategic Recommendations for Sustainable Development

  Yijia Liu (Author)

  • FE007832.pdf

• Different Investors’ Choices of Technology Stocks: An Analysis Based on Microsoft, Dell, and Intel

  Haojun Tang (Author)

  • FE007842.pdf

• E-Commerce Customer Churn Prediction and Key Determinant Investigation Based on Machine Learning Algorithms

  Mingyue Zheng (Author)

  • FE007852.pdf

• The Influence Mechanism of Traditional Cultural Symbols On the Breakthrough of Chinese Animation

  Zisu Song (Author)

  • FE007862.pdf

• Analysis of Factors Influencing the Effectiveness of Outsourcing

  Qingnuo Liu (Author)

  • FE007872.pdf

• Analysis of the POP MART LABUBU Product Premium Phenomenon: A Case Study Based on Behavioral Finance

  Mingze Chen, Jinbo Lu (Author)

  • FE007882.pdf

• The Implication of the Development of Chinese Online Marketing Strategy for The USA

  Yuxuan Xiao (Author)

  • FE007892.pdf

• Digital Payments and Their Systemic Influence on Consumer Behavior, Financial Services Innovation, and Monetary Policy

  Zihao Song (Author)

  • FE007902.pdf

• The Impact of the US Tariff Reform in 2025 on Economic Development

  Yida Liu (Author)

  • FE007912.pdf

• The process of the internationalization of the Renminbi and its impact on the financial system

  Shengbo Bi (Author)

  • FE007922.pdf

• The Impact of Game Quality on Consumers’ Willingness to Spend in Otome Games: The Mediating Role of Sense of Immersion

  Nawen Miao (Author)

  • FE007932.pdf

• Impacts of Fundamental Indicators on Investment Decisions

  Fanqing Xu (Author)

  • FE007942.pdf

• Analyzing Generational Consumption Shifts through DID Model: Evidence from the U.S. Consumer Expenditure Survey

  Zihao Lin (Author)

  • FE007952.pdf

• Attention Economy and the Short-Drama Era: Digitalization Reshapes Consumption, Production, and Distribution in the Film Industry

  Yan Hei Li (Author)

  • FE007962.pdf

• The Impact of Government Subsidies on the Renewable Energy Industry

  Yaochen Chen (Author)

  • FE007972.pdf

• Exam-Oriented Strategies, Innovation, and Employment Returns: Evidence from Chinese Education Reform

  Qiong Wu (Author)

  • FE007982.pdf

• Platform Dependence During COVID-19: Restaurants’ Resilience in the United States

  Eric Du (Author)

  • FE007992.pdf

• An Exploration of the Impact of Financial Technology on Financial Regulation and Protection of Financial Consumers’ Rights and Interests

  Augus Li (Author)

  • FE008002.pdf

• The Profit Model and Financial Analysis of the Live Streaming Business of Kuaishou Company

  Yutong Gong (Author)

  • FE008012.pdf

• The Comparative Study of Non-Olympic Events’ Economic Value under the Integration Pathway of “Sports+Cultural Tourism +Technology”

  Xuanyi Chen (Author)

  • FE008022.pdf

• Optimizing Prefabricated Supply- Schedule Synchronization for Cold-Region Residential Retrofits

  Zhentao Yang (Author)

  • FE008032.pdf

• The Influence of the Management Mode of “RenDanHeYi” on Enterprise Performance-Taking Haier Smart Home as an Example

  Yile He (Author)

  • FE008042.pdf

• Analysis of Coca-Cola’s Digital Marketing Strategy in a Highly Homogenized Market

  Chenhan He (Author)

  • FE008052.pdf

• Research on the Digital Promotion and Marketing Model of Slow Variety Shows in the Era of Internet Media

  Yixiao Hong (Author)

  • FE008062.pdf

• Game Theory Analysis of Advertising Promotion and Business Strategy Optimization

  Siqi Hou (Author)

  • FE008072.pdf

• The Premium Effect Driven by Investor Sentiment and Psychology—A Case Study of Labubu Blind Boxes

  Ziyi Pu (Author)

  • FE008082.pdf

• A Multi-Dimensional Model Integrating Social Influence and Brand Performance: An Empirical Study on the Commercial Value of CBA Players

  Chenyu Wang (Author)

  • FE008092.pdf

• Development of the U.S. Digital Economy: Problems and Countermeasures

  Yanbin Zhuang (Author)

  • FE008102.pdf

• Research on Optimization of F1 Event Marketing Strategies in China Based on Comparative Analysis

  Muyan Li (Author)

  • FE008112.pdf

• Analysis of Renewable Energy Industry’s Management Strategy: Taking Tesla as an Example

  Ronghan Liu (Author)

  • FE008122.pdf

• Associations between New Energy Vehicle Growth, Fossil Energy, and CO2 Emissions in a Coal-Dependent Region: Evidence from Shaanxi, 2015–2021

  Sitong Liu (Author)

  • FE008132.pdf

• The Financial Impact Of Incorporating Environmental, Social and Governance Performance Indicators Into Capital Investment Hiring

  Jiaqi Li (Author)

  • FE008142.pdf

• Employment Effects of Fiscal Stimulus Policies Following the COVID-19 Pandemic

  Pengyue Bu (Author)

  • FE008152.pdf

• How does green finance drive the highquality development of commercial banks?

  Yueyuan Chen (Author)

  • FE008162.pdf

• Does Accrual-Based Pay Sensitivity Improve Firm Value? Evidence from Chinese Listed Firms

  Lingkun Zhang (Author)

  • FE008172.pdf

• The Impact of Film Intellectual Property Value on Equity Financing Efficiency of Film and Television Companies: A Case Study of Enlight Media

  KONG YUET REN, Xinran Yu, Sijin Zhu (Author)

  • FE008182.pdf

• Analysis of Blind Box Marketing Strategies Based on Consumer Behavior Research

  Ke Chen (Author)

  • FE008192.pdf

• Optimizing Executive Compensation Contracts and Sharing Innovation Risks Through Human Capital Collateralization: A Case Study of Yili Group’s AI talent evaluation

  Xingtong Wang (Author)

  • FE008202.pdf

• The Relationship between Economic Consequences and Psychological Motivations of Addictive Consumption Behavior of Virtual Goods

  Yihao Zhu (Author)

  • FE008212.pdf

• Financial Asset Allocation Structure and Enterprirfrffzse Investment Efficiency: An Analysis Based on Industry Heterogeneity

  Lichan Li (Author)

  • FE008222.pdf

• Escaping the Prisoner’s Dilemma: A Game-Theoretic Analysis of Price Wars in Meituan’s Food Delivery Ecosystem

  Xizhen Lu (Author)

  • FE008232.pdf

• Green Upgrading Strategy of Supply Chain in the Age of Digital Intelligence Economy --Taking JD.com as an Example

  Zihan Yi (Author)

  • FE008242.pdf

• The Impact of Controllable Anonymity Mechanism of Digital Renminbi on the Risk of Small-scale Consumer Credit

  Kaiyun Zheng (Author)

  • FE008252.pdf

• Impact of the HEYTEA × FENDI Cobranding Event on Brand Search Volume

  Xuanzhu Yao (Author)

  • FE008262.pdf

• Research on the Value Empowerment of Reputation Mechanism for Platform Category Differentiation Operation: A Case Study of Pinduoduo

  Yiting Leng, Moyang Li, Ziyu Zhang (Author)

  • FE008272.pdf

• Coordination and Conflict: Environmental Sustainability Goals vs. Capitalist Development Goals in Amazon’s 2021-2022 Reports

  Xizhuo Li (Author)

  • FE008282.pdf

• Exploring the Marketing Strategy Path of Pet Food Companies from the Environmental, Social, Governance Perspective

  Hairu Qin (Author)

  • FE008292.pdf

• The Impact of Information Overload on Preferences for Tourism Information Media

  Jiaying Liu (Author)

  • FE008302.pdf

• A Study on the Relationship Between Inflation and Unemployment

  Yue Chen (Author)

  • FE008312.pdf

• The Mental Accounting and its Impact in Reality

  Pinyan Huang (Author)

  • FE008322.pdf

• Extension of Traditional Credit Scoring Models Based on FICO Scores: The Impact of Loan Purpose on Default Predictive Performance

  Junjie Guan (Author)

  • FE008332.pdf

• Current Status and Future of Brand ESG Marketing Strategy

  Chengfu Lian (Author)

  • FE008342.pdf

• A Review of Research on Coordinated Adjustment of Industrial Policies in Urban Agglomerations and Regional Economic Integration

  Jingjie Yu (Author)

  • FE008352.pdf

• A Case Study on LEGO Group’s Marketing Strategy

  Xiaohan Zhang (Author)

  • FE008362.pdf

• Predictive Business Analytics using Different Predicting Model, Comparison of Decision Tree and Random Forest

  Chen Chen (Author)

  • FE008372.pdf

• Analysis of Brand Management and Market Positioning of Xiaomi Auto SU7 Based on the Evolution of Marketing Strategies

  Yiming Lyu (Author)

  • FE008382.pdf

• Analysis of Starbucks’ Localization Marketing Strategy in China: Integration Practice of Global Brand and Local Culture

  Kexin Xu (Author)

  • FE008392.pdf

• Credit Risk Management with Alternative Data: Expanding the Predictive Frontier Beyond Traditional Scoring Models

  Mingze Xu (Author)

  • FE008402.pdf

• Comparative Analysis of Key Financial Indicators of China’s Daily Chemical Retail Enterprises

  Yubo Wang (Author)

  • FE008412.pdf

• Modeling Involution: An Evolutionary Game Theory Analysis of Arms-Race Effort Competitions

  Zhuoheng Wu (Author)

  • FE008422.pdf

• Green Transformation of Manufacturing Supply Chains: A Case Study of Huawei

  Tonglin Wang (Author)

  • FE008432.pdf

• Incorporating Macroeconomic Indicators to Improve P2P Lending Credit Risk Modeling: A Machine Learning-Based Heterogeneity Analysis

  Yuanbo Guo (Author)

  • FE008442.pdf

• Building Resilience: A Framework for Maritime Supply Chain Risk Management in Logistics Enterprise

  Qing Li (Author)

  • FE008452.pdf

• Machine Learning Methods for Predicting the Price of Exchange-Traded Funds

  Zhibo Feng (Author)

  • FE008462.pdf

• Government Industrial Funds Driving Rural Urban Renewal in the Greater Bay Area: An Investigation into the Mechanism Alleviating Financing Constraints for Privately Owned Enterprises under the Henggang Street Case

  Yan Li (Author)

  • FE008472.pdf

• The Application of AI in Enterprise Financial Accounting and the Impact of Industry Change

  Xuan Liu (Author)

  • FE008482.pdf

• Assessing Early Policy Impacts of the National Housing Accord Using ARIMAX Time Series Forecasting

  Gabriel Song (Author)

  • FE008492.pdf

• AI Applications in Project-Based Supply Chain Coordination and Risk Governance

  Mingzhe Wang (Author)

  • FE008502.pdf

• Multimodal Transport Supply Chain in China: An Integrated Analysis of Development Status and Optimization Framework

  Zhiyuan Chen (Author)

  • FE008512.pdf

• Analysis of the Causes and Consequences of Corporate Financial Fraud—Take HANGZHOU CENTURY CO., LTD as An Example.

  Yixuan Wang (Author)

  • FE008522.pdf

• Towards Integrated Solutions: A Comparative Study of Urban–Rural Last-Mile Delivery Disparities and Optimization Paths

  Qinan Hu (Author)

  • FE008532.pdf

• The Relation Between ESG Performance, Financing Constraints, and Innovation Output: Empirical Evidence from Chinese Listed Companies

  Chang Li (Author)

  • FE008542.pdf

• Analysis of the Core Competitiveness of New Energy Vehicles—A Case Study of Xiaomi Motors

  Yiming Chen (Author)

  • FE008552.pdf

• Economic Benefit Evaluation of the Host City of the Race: A Study on the Driving Mechanism of the Tour de France on Local Tourism and Consumption

  Zhiyuan Ning, Xinyi Song, Hainuo Yu (Author)

  • FE008562.pdf

• Policy Support and Green Transformation: Evidence from China

  Zehui Tan (Author)

  • FE008572.pdf

• ESG Financing Policies and Practices from an International Comparative Perspective

  Tianyu Zhou (Author)

  • FE008582.pdf

• The Influence of Short Video Content Marketing on Douyin Platform on Consumers’ Purchase Intention

  Shihui Song, Hanruiyan Jin (Author)

  • FE009112.pdf

• The Impact of Social Media KOL Marketing Strategies on Brand Image Building

  Han Jin (Author)

  • FE008592.pdf

• Literature Review and Commentary on the Relationship between Inflation and Residents’ Consumption Behavior

  Jiayin Liu (Author)

  • FE008602.pdf

• Analysis of NVIDIA’s Financial Development Status and Operational Strategy

  Ziteng Ma (Author)

  • FE008612.pdf

• A Business Analysis of Temu: The Rock-Bottom Pricing Strategy and Its Associated Risks

  Yixiao Li (Author)

  • FE008622.pdf

• Improving College Students’ Selection of Sports Apps through a Paid Willingness Model for Sports Applications among Students

  Yanzu Liang (Author)

  • FE008632.pdf

• Analysis of the Impact of Digital Payments on Consumer Choice

  Yutong Fan (Author)

  • FE008642.pdf

• Reconstruction and Inheritance of Old Brand Stories in the New Media Environment

  Keli Zhao (Author)

  • FE008652.pdf

• Influence of Celebrity Endorsement on Consumer Decision-Making

  Siyu Lin (Author)

  • FE008662.pdf

• Research on the Synergy Between Talent Demand and Digital Management in Enterprise Digital Transformation

  Zhiqi Li (Author)

  • FE008672.pdf

• The Causes and Implications of BBB’s Bankruptcy

  Wenxi Zhang (Author)

  • FE008682.pdf

• Development Characteristics, Current Status, Challenges and Recommendations for the Artificial Intelligence Industry

  Mingle Chen (Author)

  • FE008692.pdf

• The Impact of Advertising Design on Perfume Market Sales

  Renfei Chang (Author)

  • FE008702.pdf

• The Application and Development of AI in Cross-Border E-Commerce Digital Management

  Tianyi Jia (Author)

  • FE008712.pdf

• The Relationship between Market Share of USA Carbonated Soft Drink Industry and Advertising Spending

  Ziqi Chen (Author)

  • FE008722.pdf

• Analysis of the Development and Countermeasures of China’s A-share Market

  Hao Si (Author)

  • FE008732.pdf

• The Role of Independent Directors in Corporate Governance and Their Impact on Over-Investment

  Ziqiao Miao (Author)

  • FE008742.pdf

• The Transition of Game Workshop from Manufacture to IP Licensing

  Yiming Chen (Author)

  • FE008752.pdf

• The Motivations, Implementation Pathways, and Economic Effects of the U.S. Trade War: An Empirical Study Based on Policy Texts and Trade Data

  Yunpeng Du (Author)

  • FE008762.pdf

• Balancing Global Standardization and Local Differentiation in Multinational Advertising — A Comparative Analysis of Global Advertising Strategies in the Restaurant Sector

  Sijing Chen (Author)

  • FE008772.pdf

• The Influencing Factors of the Export Competitiveness of New Energy Vehicles

  Jingyang Song (Author)

  • FE008782.pdf

• The internal factors to cause the failure of the company: Take China Evergrande Group as an example

  Jingyi Huang (Author)

  • FE008792.pdf

• Research on Commercialization Pathways of Marathon Event IP Integration with Folk Culture——Analysis Based on Enhancing Event IP Recognition and Cultural Influence

  Haoxi Wang (Author)

  • FE008802.pdf

• The Analysis of the Impact of Monetary Policies on Chinese Stock Market and Foreign Exchange Market

  Xinran Zhang (Author)

  • FE008812.pdf

• User-Generated Content in Social Commerce: A Study of Xiaohongshu

  Leong Leo HU (Author)

  • FE008822.pdf

• The Psychological Impact of COVID-19 on Consumer Behaviour:

  Yiran Sun (Author)

  • FE008832.pdf

• Social Media Influencer Marketing: Evolution, Sales Impact, and Trust-Based Challenges

  Yijie Zhang (Author)

  • FE008842.pdf

• The Influence on the Trending of Stocks During Periods of Economic Growth and Downturn

  Jiarun Li (Author)

  • FE008852.pdf

• IS BRAND LOYA LTY INFLUENCED BY PRICING STRATEGIES IN THE FASTFASHION INDUSTRY?

  Tianduo Lyu (Author)

  • FE008862.pdf

• Project title: Does the invisible ceiling created by financial, human resource, and operational barriers prevent microbusinesses in developed economies from scaling beyond 10 employees?

  Hao Wang (Author)

  • FE008872.pdf

• The Blind Box Economy: Behavioral Economics, Emotional Branding, and Marketing Strategies of Pop Mart

  Kerun Zhu (Author)

  • FE008882.pdf

• POP MART in China: Economic and Social Benefits with Their Corresponding Challenges

  Catherine Wenjia Zang (Author)

  • FE008892.pdf

• The Impact of Business Strategy on ESG Performance

  I Sam Ding (Author)

  • FE008902.pdf

• Global Resonance of Micro-Narratives: How Chinese Short Dramas Open Doors to the American Market—A Dual Logic of Cultural Deconstruction and Technological Empowerment

  Xinrui Gu (Author)

  • FE008912.pdf

• The Construction Path of Financial Shared Service Centers in the Digital Transformation of Manufacturing Industry ——A Case Study of Changhong Group

  Yanqian You (Author)

  • FE008922.pdf

• The Signal in Consumer Decision-Making: The Role of Green Labels, Health Claims, and Brand Trust

  Lemeng Wei (Author)

  • FE008932.pdf

• Superstar Effect, Income Structure and Commercial Success: An Exploration of the NBA’s Sustainable Profit Mechanism

  Shuntianze Wang (Author)

  • FE008942.pdf

• Time Series Modeling and Forecasting of Breast Cancer Mortality among U.S. Women

  Xiao Xiao (Author)

  • FE008952.pdf

• Construction and Empirical Analysis of Macroeconomic Forecasting Models Based on Machine Learning

  Jia Tao (Author)

  • FE008962.pdf

• Game Theory Analysis of Global Supply and Demand Restructuring under the Sino-US Trade Conflict

  Junkai Zhang (Author)

  • FE008972.pdf

• The Impact of Types of Multimedia Intellectual Property Collaboration on Readers’ Reading Interest

  Wufei Dong (Author)

  • FE008982.pdf

• Analysis of Nike’s Co-Branding Marketing Strategies—SWOT Method

  Lio Zhang (Author)

  • FE008992.pdf

• Quantitative Verification of Cost-effectiveness Advantages: Research on China’s Smartphone Export Based on Demand Elasticity Model (2023–2024)

  Yuzhou Wang (Author)

  • FE009002.pdf

• Advertising, Monetization, and Market Share under Apple’s App Tracking Transparency

  Ruofan Yang (Author)

  • FE009012.pdf

• The Development of China’s Green Bond Market: Status, Challenges, and Future Prospects

  Ruizhe Feng (Author)

  • FE009022.pdf

• The Impact of Climate Change on Investment Risks of Agricultural Enterprises

  Chongyuan Li (Author)

  • FE009032.pdf

• The Impact of Social Media Marketing on High School Students’ Consumer Behavior

  Yawen Zhang (Author)

  • FE009042.pdf

• Study on the Causes and Enlightenments of CSX’s Acquisition of Conrail

  Tingyu Li (Author)

  • FE009052.pdf

• Avoidance of Adverse Impact on Assets from Inflation: Basic Analysis of Multiple Models and Applications

  Waiyiu Wong (Author)

  • FE009062.pdf

• Analysis of Anchoring Effect in Online Product Pricing Strategies

  Xinlei Deng (Author)

  • FE009072.pdf

• The Localization Strategies for Small and Medium-Sized Beauty Brands

  Ning Zhao (Author)

  • FE009082.pdf

• Analysis of Internal Causes of Losses in Mainland China’s Small and Medium-sized Enterprises and Governance Countermeasures

  Wuyou Xie (Author)

  • FE009092.pdf

• The Double-Eleven Shopping Festival and Online Sales: Evidence from China’s E-Commerce Platforms

  Chenyu sun (Author)

  • FE009102.pdf

• Retail Gasoline Price Pass‑Through to Monthly Inflation Before and After the COVID‑19 Pandemic

  Junyi Zheng (Author)

  • FE009122.pdf

• Balancing Functional and Emotional Value: A Case-Based Analysis of Emotional Consumption Strategies

  Pinyao Liu (Author)

  • FE009132.pdf

• Analysis of Digital Transformation Path of Service Industry

  Jiayu Zhang (Author)

  • FE009142.pdf

• Analysis of the Impacts and Counterstrategies of the U.S.-China Trade War Based on David Ricardo’s Model

  Junhong Liu (Author)

  • FE009152.pdf

• The Value Reconstruction of Traditional Culture in the Modern Game Industry: A Case Study of Black Myth: Wukong

  Yunuo Dai (Author)

  • FE009162.pdf

• The Windfall Profits and Risks of Gamified Finance: An Integrated Analysis Framework of Behavior, Market, and Regulation

  Yuantao Chen (Author)

  • FE009172.pdf

• Digital Transformation and Firm Performance: Evidence from U.S. Public Companies (2016–2025)

  Zian Wan (Author)

  • FE009182.pdf

• The Application Path of Consumer Behavior Data in Precision Marketing in Retail Management

  Siwei Gong (Author)

  • FE009192.pdf

• Analysis of Kweichow Moutai’s Profitability Based on DuPont Analysis

  Sisi Zhou (Author)

  • FE009202.pdf

• Optimization of a Technology Stock Portfolio Using the Markowitz Model

  Jinwen Xu (Author)

  • FE009212.pdf

• Regression and Classification Approaches to Microsoft Stock Forecasting with Machine Learning

  Shuofeng Song (Author)

  • FE009222.pdf

• Analyzing the Impact of Yields on Current Bond Prices Based on Bond Pricing Theory

  Yahui Sun (Author)

  • FE009232.pdf

• The Transformation of the Labor Market in the Era of the Feeling Economy: Skill Demands, Contradictions, and Policy Pathways

  Zhengyu Wang (Author)

  • FE009242.pdf

• The Relationship Between Corporate ESG Ratings and Initial Public Offering Pricing Efficiency

  Qirun Chen (Author)

  • FE009252.pdf

• The Low-carbon Transformation of the Manufacturing Industry Under The Dual Carbon Context

  Zhijie You (Author)

  • FE009262.pdf

• Income Inequality and the Labor Market

  Xinyuan Zhu (Author)

  • FE009272.pdf

• Financial Sentiment Analysis with Large Language Models

  Xinyu Cheng (Author)

  • FE009282.pdf

• The Drivers and Performance of Digital Transformation in the Context of Carbon Transition: A Case Study of Chevron

  Shaochong Zhang (Author)

  • FE009292.pdf

• Machine Learning Algorithms for Predicting ETF Directional Movements Using Technical Indicators and VIX

  Xin Liu (Author)

  • FE009302.pdf

• An Empirical Study Based on Machine Learning and LSTM in Stock Prediction

  Zhongyu Wang (Author)

  • FE009312.pdf

• The Impact of Virtual Currency Pricing Strategies on Player Spending Behavior: Using the Formula CNY1=10 Virtual Game Currency as an Example

  Sijia Ren (Author)

  • FE009322.pdf

• Sports Brand Cooperation Strategy in the Context of Globalization: A Case Study of the NBA’s Cooperation Model with Multinational Brands and Its Implications for Chinese Professional Basketball

  Yuchen Wang, Ziang Zhang, Zican Zhang (Author)

  • FE009332.pdf

• The Impact of Corporate ESG Performance on Financial Performance: An Empirical Analysis Based on U.S. Technology Companies

  Zihui Hui (Author)

  • FE009342.pdf

• Reasons for Teenagers’ Consumption of ACG Products

  Hailun Yu (Author)

  • FE009352.pdf

• Nvidia in the AI Chip Market Competition: Based on SWOT Model and Financial Analysis

  Fangyi Shao (Author)

  • FE009362.pdf

• Impact of Financial Crises on the U.S. Banking Industry: Challenges and Counter Strategies

  Jinghan Zhao (Author)

  • FE009382.pdf

• Identifying Key Factors in Financial Statement Fraud Detection in China’s Stock Market through Logistic Regression and SVM

  Weilun Chen (Author)

  • FE009392.pdf

• Ecological Restoration, Water Quality Improvement, and Flood Resilience: A Case Study of the South Bay Salt Pond Restoration Project

  Zitong Mai (Author)

  • FE009402.pdf

• Marketing Strategy for a Fast Fashion Brand Based on SWOT: The Case of ZARA

  Jiani Zhou (Author)

  • FE009412.pdf

• The Impact of ESG Performance on Corporate Debt Financing

  Yuzhen He (Author)

  • FE009422.pdf

• The Impact of the United States’ Tariffs on China on China’s Machinery and Equipment Export Trade

  Chenxi Qiao (Author)

  • FE009432.pdf

• Pricing Strategies and Consumer Behavior in Live Streaming Commerce: The Role of Advertising Media in Customer Acquisition and Momentum Building

  Yusheng Cai (Author)

  • FE009442.pdf

• Machine Learning-Driven Customer Churn Analytics in Telecommunications: A Comprehensive Predictive Framework

  Haofeng Shi (Author)

  • FE009452.pdf

• Analysis of the Impact of Information Disclosure on Financial Performance

  Yunxi Zheng (Author)

  • FE009462.pdf

• The Long-Term Impact of Push Notification Timing and Frequency on Customer Loyalty: A Causal Analysis of ROI and User Behavior

  Hancheng Li (Author)

  • FE009472.pdf

• The Correlation Between Business Management Methods and Enterprise Economic Benefits

  Jincheng Liu (Author)

  • FE009482.pdf

• Family Business Governance Evolution during Intergenerational Succession

  Zeyu Li (Author)

  • FE009492.pdf

• When Green Mission Meets ESG Ratings: An Event Study of Tesla’s Market Reaction

  Yinhan Luo (Author)

  • FE009502.pdf

• The Impact of Environmental Performance on the Debt Cost

  Shujie Chen (Author)

  • FE009512.pdf

• Analysis of the Wage-CPI Relationship Under the California Wage Privacy Act Based on DID Model

  Yixuan Ma (Author)

  • FE009522.pdf

• Artificial Intelligence Reshaping the Business Model of the Streaming Media Industry: A Case Study Based on Netflix

  Xincheng Yu (Author)

  • FE009532.pdf

• The Impact of Housing Price Fluctuations on Family Fertility Decisions in Modern China: A Review of Theoretical Mechanisms and Empirical Evidence

  Guorui Chen (Author)

  • FE009542.pdf

• Research on the Application of Security- Weighted Aggregation in Federated Learning for Financial Risk Control

  Xiaowanqing Sun (Author)

  • FE009552.pdf

• Overview and application of Endowment Effect, Anchoring and Hindsight Bias

  Chang Zhang (Author)

  • FE009562.pdf

• The Influence of Merchant’s Marketing Strategies on Consumers’ Decision

  Ruoxi Wang (Author)

  • FE009572.pdf

• The Challenges of Aligning Green Finance with SMEs under the Dual Carbon Goals and the Resolving Role of Supply Chain Finance

  Fengyu Shi (Author)

  • FE009582.pdf

• Family Strategy with Professional Execution: Improving Daily Reliability in Family-Owned Service Small and Mediumsized Enterprises

  Zixuan Huang (Author)

  • FE009592.pdf

• The Impact of E-commerce on the Financial Performance of Small Enterprises: Evidence from Official Trade Data

  Ziwei Wang (Author)

  • FE009602.pdf

• The Evolution of Pricing Power: A Paradigm Shift in Virtual Asset Valuation Driven by Algorithms and AI?

  Zanxi Wang (Author)

  • FE009612.pdf

• From “Flash Crashes” to “GameStop”: Paradigm Shift in Algorithm-Driven Market Crises

  Hongyi Han (Author)

  • FE009622.pdf

• Fan Participation and the Mechanism of Commercial Revenue in Professional Football Clubs: A Case Study of Beijing Guoan Football Club

  Zihao Xiang (Author)

  • FE009632.pdf

• Research on the Path of Monetizing the Commercial Value of Sports Stars

  Zhongbo Wang (Author)

  • FE009642.pdf

• Analysis of Bilibili’s Profit Model and Financial Risks

  Chongkai Ni (Author)

  • FE009652.pdf

• Strategic Analysis and Synergy Research of BYD’s Greenfield Investments in Southeast Asia

  Yingtong Liu (Author)

  • FE009662.pdf

• Digital Disruption in Asset Pricing: Reexamining CAPM Assumptions in Platform Economies and Algorithmic Trading Era

  Xiaohan Wang (Author)

  • FE009672.pdf

• The Green-Inclusive Paradox in the Digital Economy: Technological Progress, Sustainable Development, and Social Stratification

  Xintian Sun (Author)

  • FE009682.pdf

• Framing the Bicultural Consumer: How Language and Group Identity Shift Loss Aversion in Marketing

  Jiayi Shi (Author)

  • FE009692.pd

• The Impact of Digital Transformation and Corporate Cost Efficiency: Evidence from China’s A-Share Listed Firms

  Hanke Li (Author)

  • FE009702.pdf

• Theoretical Framework and Empirical Analysis of Modern Household Asset Allocation

  Kay Huang (Author)

  • FE009712.pdf

• The Empirical Test of the Fama–French Three-Factor Model in the Chinese Stock Market

  Yibo Wang (Author)

  • FE009722.pdf

• Impact of COVID-19 Containment Measures on Labor Force Participation

  Hongxue Fang (Author)

  • FE009732.pdf

• Evaluate Amazon’s HWM department using the five factors Framework

  Gaoxinxin Wang (Author)

  • FE009742.pdf

• Starbucks Investment Analysis, WACC and Portfolio Optimization

  Yucong He (Author)

  • FE009752.pdf

• Research on the influence of venture capital on enterprise innovation

  Yuxuan Wu (Author)

  • FE003412.pdf