Different Investors’ Choices of Technology Stocks: An Analysis Based on Microsoft, Dell, and Intel

Abstract

This paper compares three leading technology companies- Microsoft, Intel, and Dell Technologies-to understand why different investors prefer different technology stocks. The study shows how a company’s financial performance affects investor choices and offers useful ideas for making investment decisions in the technology sector. By looking at key financial numbers-such as risk measures (market size, beta, debt ratio), profit measures (asset turnover, ROA, ROE), and market value ratios (P/E, P/B, PEG), this research finds clear patterns in what investors prefer. The results show that Microsoft attracts many types of investors, including PEG, DCF, and smart money investors. Intel is mainly liked by value and insider investors. Dell is mostly preferred by momentum investors. These findings help us see how financial features influence investor behavior and give practical advice for investors who want to match technology stocks with their own risk and return goals. This can help them build stronger and more personalized investment portfolios.