Vol. 1 No. 5 (2025): issue 5

Articles

• Analysis of Marketing Strategy Optimization of Textile Enterprises

  Jiazhen Deng (Author)

  • FE006412.pdf

• The Influence of Social Media on Brand Equity: Analyzing the Four Dimensions of Consumer-Based Brand Value

  Minlin Hu, Weixian Zhan, Yitong Zhang (Author)

  • FE006422.pdf

• How will non-aeronautical revenue benefit large civil airports? —— An analysis of Shanghai Pudong International Airport.

  Yihui Su (Author)

  • FE006432.pdf

• Corporate Managerial Overconfidence and Debt Default Risk—— A Case Study of Evergrande Group

  Taifen Yen (Author)

  • FE006442.pdf

• Path of Smart Senior Care in China

  Yifan Sun (Author)

  • FE006452.pdf

• A Study on the Motivations and Governance Strategies for "Greenwashing" Behaviors of Chinese Enterprises in the Context of ESG Disclosure

  Chen Ye (Author)

  • FE006462.pdf

• A Review of the Synergistic Mechanism between Green Low-Carbon City Construction and Industrial Structure Adjustment

  Zhanwei Wang, Nan Zhang (Author)

  • FE006472.pdf

• A Review of the Law of Land Value Change under Different Urban Renewal Models

  Jiahao Zhong (Author)

  • FE006482.pdf

• Synthesis of Research on Fiscal Transfers for Coordinated Regional Development

  Siyao Wu (Author)

  • FE006492.pdf

• Comparative Study of Urban Innovation Ecology and Regional Synergy in Three Regions

  Yanbo Lin (Author)

  • FE006502.pdf

• The Impact of Urban Housing Purchase Restrictions on Real Estate Prices and Household Consumption: A Difference-in-Differences Approach

  Longxin Ma (Author)

  • FE006512.pdf

• Exploring the Interplay of Corporate Governance, inter-generational Inheritance, and Innovation Strategy Driven by Socio-Emotional Wealth

  Lesi Li (Author)

  • FE006522.pdf

• Research on the Inner Logic, Dynamic Mechanism, and Evolutionary Path of Digital Economy Development

  Xinyu Bao (Author)

  • FE006532.pdf

• Domestic Politics, National Interests, and Climate Commitments:  A Comparative Study of China and the United States under the Paris Agreement

  Weiyi Xuan (Author)

  • FE006542.pdf

• The impact of ESG factors on A-shares

  Zhixuan Gao (Author)

  • FE006552.pdf

• Mutual Benefits and Risk Governance between AI Applications and Online E-Commerce under Marketing Perspective

  Yichen Ma (Author)

  • FE006562.pdf

• Comparison and Analysis of the Sense of Social Belonging of Group and Individual Casual Laborers in China

  Yueyuan Ma (Author)

  • FE006572.pdf

• Towards a Dignified Sunset: The Resilient Shift from Lifespan to Healthspan in East Asia’s Longevity Era

  Xiangwanchen Wang (Author)

  • FE006582.pdf

• Credit Card Default Prediction with Machine Learning: A Benchmarking Study on Imbalance Handling and Model Interpretability

  Shuangyi Liu (Author)

  • FE006592.pdf

• Comparing KNN, Logistic Regression, Random Forest and BERT Fine-Tuning for Scam Message Detection

  Tianyi Xie (Author)

  • FE006602.pdf

• Exploring the Psychological Effects of Viral Marketing: The Case of South Korea’s HYBE Entertainment

  Xinlan Liu, Xinmin Liu (Author)

  • FE006612.pdf

• Based on the SWOT Model, Analyze and Compare the Top Three Companies in the Asset Management Industry

  Xinze Li (Author)

  • FE006622.pdf

• Perceived Quality and Country of Origin (COO) Impact on Consumer Purchase Intent

  Jie Lin (Author)

  • FE006632.pdf

• Impact of Sports Brand Storytelling on Consumer Loyalty in Brand Marketing under the Background of Health China 2030 Strategy

  Chenming Zhang (Author)

  • FE006642.pdf

• Analysis of Factors Affecting Academic Performance - Based on Machine Learning Methods

  Zilin Liu (Author)

  • FE006652.pdf

• Stock Price Forecasting Using Deep Learning: A Comparative Study of CNN, LSTM, and Transformer Models with Feature Engineering Insights

  Jiyu Ning (Author)

  • FE006662.pdf

• Analysis of the Economic Impact of ECFA on Taiwan Based on Event Analysis Method

  Canxin Liu (Author)

  • FE006672.pdf

• Research on Stock Price Volatility Based on GARCH-type Models

  Yiming Zhang (Author)

  • FE006682.pdf

• The Impact of Corporate Social Responsibility on Performance in High-Tech Industries

  Zicong Jiang (Author)

  • FE006692.pdf

• A Review of the Application of Transformer in Financial Market Risk Prediction

  Lewei Yu (Author)

  • FE006702.pdf

• The Impact of Chinese NEV Executives’ Weibo Marketing on Company Performance

  Yicheng Xu (Author)

  • FE006712.pdf

• Factors Influencing Fan Loyalty in Football Clubs

  Lingge Liang (Author)

  • FE006722.pdf

• Study on Impulse Shopping Intention of Consumers in Live Broadcast Rooms based on Anchor Factors and Perceived Value

  Zhongxi Guo, Yuhan Mao, Zuli Xu, Kun Zhu (Author)

  • FE006732.pdf

• Challenges and Suggestions for Investment and Financial Management Applications in the Context of Regional Instability

  Yunhan Zhu (Author)

  • FE006742.pdf

• A Study on China’s Economic Cycle Classification and Asset Allocation Based on the Investment Clock Theory (2008–2024)

  Jiayu Li (Author)

  • FE006752.pdf

• A Study on the Trends and Policy Impacts of Non-Local Undergraduate Admissions in Hong Kong Higher Education Institutions from 2014 to 2024

  Yu Hua (Author)

  • FE006762.pdf

• The Influence of Coupons on Marketing in Different Situations

  Kewei Liu (Author)

  • FE006772.pdf

• The Impact of Gen Z Consumers' Green Consumption Values on New Energy Vehicle Purchase Decisions—Based on the Theory of Planned Behavior

  Qizhang Jing (Author)

  • FE006782.pdf

• Application of Linear Regression in the Stock Market in Machine Learning

  Yunwei Duan (Author)

  • FE006792.pdf

• ESG and Macroeconomic Interactions: Mechanisms, Pathways, and Future Directions---A Literature Review and Outlook

  Xiaoyang Hu (Author)

  • FE006802.pdf

• The Enhancement of Rural Tourism Experience in Huangling Village, Jiangxi Province, China through Social Media

  Xinyi Guo (Author)

  • FE006812.pdf

• Nong fu Spring’s Strategic Dilemma in China’s Competitive Bottled Water Market

  Yanyan Lu (Author)

  • FE006822.pdf

• Analysis of the Relationship between Sales and Promotions in the Automotive Industry based on the Porter's Five Forces Model

  Xinyue Geng (Author)

  • FE006832.pdf

• From Diversifier to Amplifier? Investigating the BTC–NDX Linkage and the Modulating Role of VIX

  Boyu Zhang (Author)

  • FE006842.pdf

• How Social Media Interaction Sustains Tourism Popularity from Viral to Long-Term

  Pu Gou (Author)

  • FE006852.pdf

• Restructuring Household Consumption through Fertility Decisions: A Systematic Literature Review from a Behavioral Economics Perspective

  Junqi Gao (Author)

  • FE006862.pdf

• Evolution of Competitive Landscape in U.S. E-commerce: A Comparative Study on User Growth Models and Consumer Loyalty of Leading Platforms

  Fan Yang (Author)

  • FE006872.pdf

• The Impact of Minimum Wage Policy on Service Sector Employment: Evidence from Multi-period DID

  Runkang Ni (Author)

  • FE006882.pdf

• Premium Mechanism and Consumer Behavior in the Figurine Collectibles Market

  Leung Ka Ji, Zhixian Wu, Jingyuan Zhang (Author)

  • FE006892.pdf

• Managing Brand Crises in the Age of Cyber Violence: Ethical Strategies and Consumer Moral Cognition

  Yuanchang Hu (Author)

  • FE006902.pdf

• ESG Performance and Corporate Financial Performance: Empirical Evidence from Chinese Listed Companies

  Yiyang Lu (Author)

  • FE006912.pdf

• Financial Consumption Behavior Characteristics and Marketing Strategies for the Younger Generation

  Jingyuan Wang (Author)

  • FE006922.pdf

• Structural Transformation and Governance Innovation of the Emotional Economy in the Digital Era

  Ruichen Li (Author)

  • FE006932.pdf

• The Impact of Social Media "Seeding Content" on College Students’ Brand Loyalty

  Qinyue Chen (Author)

  • FE006942.pdf

• The Impact of Mental Accounting on Health Insurance Purchase Behavior

  Yining Fan, Jianing Liu, Siyao Liu (Author)

  • FE006952.pdf

• Analysis of Green and Low-carbon Policies in Promoting the Transformation of Chinese Manufacturing Industry

  Haopeng Li (Author)

  • FE006962.pdf

• Financial Literacy as a Predictor of Insurance Participation: Evidence from an Emerging Market

  Xiaoyue Tang (Author)

  • FE006972.pdf

• Changes in Information Dissemination Methods, Future Trends, and Their Impact

  Yanyam Huang (Author)

  • FE006982.pdf

• IKEA: Attaining the Organic Integration of Ethical Conduct, Social Responsibility and Brand Conviction

  Chenhao Ma (Author)

  • FE006992.pdf

• POP MART Through the Lens of Arts Management: Intellectual Property Development, Immersive Retail Experience and User Generated Content Brand Culture Accumulation

  Suixin Zhang (Author)

  • FE007002.pdf

• The Symbiosis and Game between OTA Platforms and Hotel Management

  Wenxi Zhong (Author)

  • FE007012.pdf

• The Influence of E-Sports Industry on Urban Development

  Yuxuan Li (Author)

  • FE007022.pdf

• Analysis of Nongfu Spring’s Digital Marketing Strategy

  Yuzhu Huang (Author)

  • FE007032.pdf

• The Role of Communication in Sustaining Cooperation within Commons Dilemmas: A Game-Theoretic Analysis

  Jinxuan Liu (Author)

  • FE007042.pdf

• Optimizing Advertisement Spend Timing for Personal E-Commerce: The Critical Role of Weekends in Driving Page Views

  Yanjiao Wang (Author)

  • FE007052.pdf

• The Impact of the Digital Economy on Urban–Rural Income Disparity in China

  Chen Wang (Author)

  • FE007062.pdf

• Artificial Intelligence in E-commerce: Applications, Challenges and Future Trends

  Yining Lin (Author)

  • FE007072.pdf

• Advertising and Temporal Influences on E-commerce Page Views: Evidence from Regression Models

  Datong Chen (Author)

  • FE007082.pdf

• Investigating the Effective Marketing Strategies from the Perspective of Counter-strike 2 and Valorant

  Shengjun Jin (Author)

  • FE007092.pdf

• Analysis of Supply Chain Development in Consumer Electronics Industry

  Ruiyang Liu (Author)

  • FE007102.pdf

• The Impact of Hunger Marketing on Impulsive Purchasing Behavior in Live-Streaming E-commerce

  Minghua Gu (Author)

  • FE007112.pdf

• Artificial Intelligence in Fashion Retail: Opportunities, Challenges and Governance

  Sooan Jung (Author)

  • FE007122.pdf

• The Moderating Role of Brand Price Skimming on High-Net-Worth Consumers’ Purchase Intentions: A Dual-Path Analysis via Scarcity Perception and Identity Identification

  Xiaoyun Chen (Author)

  • FE007132.pdf

• From Prediction to Action: Integrating Counterfactual Analysis with Logistic Regression for Interpretable Customer Churn Intervention

  Shijia Cheng (Author)

  • FE007142.pdf

• Bridging Content Resonance and Consumer Conversion: Lululemon’s Cross-Platform Digital Marketing in Western and Chinese Social Media Ecosystems

  Yinuo Tang (Author)

  • FE007152.pdf

• Examining the Causal Pathways: Digital Marketing Modalities and Their Effects on Contemporary Consumer Behavior

  Yuming Song (Author)

  • FE007162.pdf

• How Do Tax Increase Policies Affect Employees Employed by Firms of Different Sizes?

  Onyui Ruan (Author)

  • FE007172.pdf

• Investment Analysis and Asset Selection in Luxury Goods Sector: A Case Study of Burberry, Hermes and LVMH

  Benjamin Y.Zhou (Author)

  • FE007182.pdf

• Digital Marketing Strategy of Cross-border E-commerce Enterprises: A Case Study of SHEIN

  Chen Wang (Author)

  • FE007192.pdf

• Research on the Influence of the Development of Short Videos on Content Marketing in the Film Industry

  Yinnuo Liu (Author)

  • FE007202.pdf

• Analysis on the Development Path of Sharing Economy

  Yuxuan Jiang (Author)

  • FE007212.pdf

• Integrated Marketing Communication Paths Based on the Social Media Ecosystem

  Chanjuan Yang (Author)

  • FE007222.pdf

• An evaluation of the NBA's Business Model and Market Strategies in China

  Chengxi Dai (Author)

  • FE007232.pdf

• Analyze the impact of the financial crisis in China since 2020 and evaluate the methods that the banking system can do to prevent this phenomenon.

  Yiqiao Li (Author)

  • FE007242.pdf

• The Evolution of Financial Engineering: A Cross-Era Comparative Analysis of Disney’s Yen Financing and Mercedes-Benz’s Green Panda Bond

  Cheng Chi (Author)

  • FE007252.pdf

• The Impact of FinTech Development on SME Credit Access in China: Evidence from Provincial Data

  Xiaoxiao Wang (Author)

  • FE007262.pdf

• Using Machine Learning- based Linear Regression to Analyze the Impact of M2 on the Stock Market Index from China

  Baicheng He (Author)

  • FE007272.pdf

• The Practical Logic of Chinas Fintech Planning and Governance and Global Mirror: A comparative study based on China, Europe and the United States

  Yimeng Chao (Author)

  • FE007282.pdf

• Research on the Deep Demand of guesthouse Social Media Marketing for Generation Z

  Jingyi Zhao (Author)

  • FE007292.pdf

• Report on Foreign Exchange Risk Management Solutions-The Walt Disney Company’s Financing

  Rongfei Zhang (Author)

  • FE007312.pdf

• Beyond Nation Averages How Vaccine Hesitancy and Perceived Barriers Warp the Relationship between Vaccination Coverage and Disease Incidence

  Jinxun Yu (Author)

  • FE007322.pdf

• How Green Financial Instruments Mitigate Climate Risk: A Case Study of Build Your Dream's Green Bonds

  Minjinghan Tu (Author)

  • FE007332.pdf

• Exchange Risk Management of Multinational Enterprises under the China-US Trade War: Case of Yutong Packaging

  Yiyang Lin (Author)

  • FE007342.pdf

• Analyzing Production Efficiency and Scale Economies: A Cobb-Douglas Model Application on TSMC

  Chao Wang (Author)

  • FE007352.pdf

• The Test of ARIMA's Stock Price Prediction Capability in Stable and High-Variability Scenarios - A Comparative Study Based on Guizhou Moutai and NVIDIA

  Guanting Wu (Author)

  • FE007362.pdf

• Analysis of the Impact of Equity Structure on the Capital Market Performance of Technology Companies in the Initial Stage of Listing

  Yuhan Shao (Author)

  • FE007372.pdf

• POP MART Marketing Strategy and Innovation Path

  Yuxuan Tong, Xinming Wang (Author)

  • FE007382.pdf

• Logistic Regression for Customer Churn Analysis: The Role of Data Proportion and Class Balancing in Model Performance

  Huimin Pan (Author)

  • FE007392.pdf

• Analysis of Global Expansion, Sustainability Challenges, and Strategic Responses on Shein's strategies

  Yulai Song (Author)

  • FE007402.pdf

• Analysis of the Business Model for New Energy Vehicles Surpassing Traditional Fuel Vehicles in Chinese Market

  Wenzhuo Gu (Author)

  • FE007412.pdf

• Youth Sports Software Market Research

  Allen Wan (Author)

  • FE007422.pdf

• Bed Bath & Beyond: Reevaluating Capital Structure for Sustained Shareholder Value

  Chaoxuan Zhang (Author)

  • FE007432.pdf

• The Impact of Corporate Green Technological Innovation on Environmental, Social and Governance-An Empirical Analysis Based on Green Patent Data from Chinese A-Share Listed Companies

  Lu Yan (Author)

  • FE007442.pdf

• Winning Consumer Trust: An Analysis of Xiaomi's Unique Digital Marketing Path

  Yiming Chen, Yutong Wu, Yulin Yu, Zifan Zhan (Author)

  • FE007452.pdf

• The Impact of Interest Rate Fluctuations on Commercial Banks and Their Risk Mitigation Strategies

  Lihan Wang (Author)

  • FE007462.pdf

• Interest Rates and Subnational Finance:How China’s Local Governments Manage Interest Rate Risk

  Yatong Duan (Author)

  • FE007472.pdf

• A Study on McDonald’s Marketing Strategy – Audience, Offerings, GTM, and Growth

  Yatong Duan (Author)

  • FE007482.pdf

• How Interest Rates Affect U.S. Commercial Banks

  Guo Yang (Author)

  • FE007492.pdf

• How the Hope of Profit Engenders Economic Behaviors

  Jacky Tang (Author)

  • FE007502.pdf

• Intelligent Analysis Methods and Methodology of Banking Regulation Rules - Real Issues and Improvements in the Implementation by Commercial Banks

  Haoyang An (Author)

  • FE000282.pdf

• The Impact of Climate Risk Perception Bias on Corporate Investment Efficiency: Evidence from China

  Siyu Chen (Author)

  • FE004832.pdf

• Exploring the analysis of the impact of Tianjin’s economic development on carbon emissions

  Hongjin Jiang (Author)

  • FE004882.pdf