Green Upgrading Strategy of Supply Chain in the Age of Digital Intelligence Economy --Taking JD.com as an Example

Abstract

Against the backdrop of China’s dual-carbon strategy and global sustainable development imperatives, how digital intelligence can enable the green transformation of supply chains has become a core issue for enterprises. This paper takes JD.com as a case study, systematically analyzing its practices in green logistics, smart warehousing, and eco-friendly packaging. The findings indicate that JD.com has achieved notable progress by leveraging digital and intelligent technologies to improve logistics efficiency, reduce carbon emissions, and enhance end-to-end monitoring. However, significant challenges remain, including insufficient coverage of green procurement, high carbon emissions in transportation, and underdeveloped recycling systems. This study investigates these dilemmas and proposes targeted strategies. The study further concludes that JD.com should not only build a digital green procurement platform and improve its recycling network, but also draw on international experience, promote upstream–downstream collaboration, and encourage user participation, thereby constructing a more systematic and sustainable green supply chain. Overall, the study underscores that digital intelligence serves a dual role: as a strategic enabler of corporate green transformation and as a source of replicable insights for platform-based enterprises pursuing sustainability.