The Comparative Study of Non-Olympic Events’ Economic Value under the Integration Pathway of “Sports+Cultural Tourism +Technology”

Abstract

Against the backdrop of the “sports + cultural tourism + technology” paradigm, non-Olympic events are emerging as an important focus in sports economics research and practice. This study examines different types of non- Olympic events and compares their economic value under the integrated pathway of “sports + cultural tourism + technology,” using the Chengdu World Games and the American Ultimate Disc League (AUDL) as case studies. It reveals the mechanisms and influencing factors behind the differences in value and proposes highly adaptable and replicable industrial pathways. By introducing the “Tri-dimensional Integrated Driving Model” and the “Divergent Industrial Pathway Framework,” the study provides both theoretical support and practical guidance for local governments in event IP development, industrial resource allocation, and integrated policy design. The key findings are as follows: the integration pathway of “sports + cultural tourism + technology” significantly enhances the economic value of non-Olympic events and drives the development of related industries by leveraging regional resources. However, multi-sport and multi-integration events emphasize sustainability and heritage, thereby strengthening the long-term social value of events. In contrast, single-sport events prioritize specialization and the precise development of commercial value, particularly by harnessing technological innovation.