Reasons for Teenagers’ Consumption of ACG Products

Abstract

With the rapid development of internet technology, teenagers today can access various cultures from around the world through online platforms. Originating from Japan, the ACG (Animation, Comic, and Game) culture has gained immense popularity among teenagers, permeating every aspect of daily life. The derivative consumption behaviors surrounding this subculture have gradually evolved into a thriving industry, with adolescents constituting a major portion of its consumers. This paper aims to explore the underlying motivations behind teenagers’ consumption of ACG products, revealing the emotional logic and psychological demands behind such behaviors.