Analysis of Bilibili’s Profit Model and Financial Risks

Abstract

This article primarily examines the financial status and operational model of Bilibili in 2024, and provides a detailed analysis of the strengths and weaknesses of its profit model. The study finds that although Bilibili has achieved revenue growth through diversified income sources, it still faces issues such as profit pressure and slowing user growth. This article delves into risks from aspects such as advertising dependence, user churn, and fluctuations in the gaming business, and proposes countermeasures such as optimizing the content ecosystem, expanding into international markets, enhancing the monetization efficiency of creators, and improving the cost structure. The aim is to provide references and directions for improvement for Bilibili’s future business strategies.