Vol. 1 No. 3 (2025): issue 3

Articles

• Exploring the Brand Strategy of CHAGEE

  Zijun Cheng, Zhicong Yao (Author)

  • FE004652.pdf

• A Study of Tesla’s Non-market environment and Strategies in China’s New Energy Vehicles industry

  Houcheng Jia (Author)

  • FE004792.pdf

• The subsidy dispute derived from the long time competition between Airbus and Boeing

  Jingyu Zhang (Author)

  • FE004742.pdf

• Business Models and Capital Financing Strategies in the Film and Animation Industries: Global Trends and Challenges

  Ziyu Zeng (Author)

  • FE004732.pdf

• The Influence of Frequent Price Appreciation on Chinese Consumers’ Psychological Motivations for Purchasing Luxury Goods

  Baoqi Cui, Jiachen Wang, Dixuhan Wu (Author)

  • FE004722.pdf

• The Evolution of Modern Film Business Models: Case Study of Netflix

  Ziheng Ding (Author)

  • FE004702.pdf

• Comparative Analysis of Gasoline and Electric Vehicles: Economic, Environmental, and Consumer Perspectives

  Young He Lau (Author)

  • FE004692.pdf

• Research on Key Factors of Brand Selection of Star Athletes: Take CHAGEE Brand as an Example

  Yiming Shi (Author)

  • FE004682.pdf

• Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market

  Qili Xi (Author)

  • FE004672.pdf

• Research on Crocs Brand Marketing Strategy

  Weining Xu (Author)

  • FE004662.pdf

• Research on Analysis of the Impact of Advertising Strategies on the Fast Food Market and Optimization Strategies

  Ruoyu Yuan (Author)

  • FE004802.pdf

• Nintendo’s Strategic Advantages in Navigating Competitive Gaming Markets

  Jixuan Zhou (Author)

  • FE004642.pdf

• Exploration of Xiaomi’s Automotive Marketing Strategy

  Yiya Wang (Author)

  • FE004632.pdf

• Short Video & Movie Advertising: Opportunity or Restriction? A Case Study of “Lost in the Stars”

  Shu Wang (Author)

  • FE004622.pdf

• The Influence of Tea Brand Image Building on Marketing

  Ziquan Su, Siyu Wu, Zexuan Wang (Author)

  • FE004602.pdf

• A Discussion on the Sociological Perspective of the Views on Love and Marriage of the Highly Educated

  Yunuo Chen (Author)

  • FE004592.pdf

• Relationship between Internet Advertising Methods and Their Effectiveness in the Skincare Industry

  Tongyu Zhang (Author)

  • FE004562.pdf

• Analysis of Brand Co-Branding Marketing Strategy

  Xinyan Cai (Author)

  • FE004552.pdf

• A Study on the Attractive Characteristics of Travel-Related Tweets in Little Red Book

  Yixuan Zhou (Author)

  • FE004542.pdf

• Research on the operation Management Model and Marketing Strategies of Monopolistic Commercial Companies: A Case Study of LEGO

  Jessica Xu SHI (Author)

  • FE004532.pdf

• The Business Management Model and Marketing Strategy of Nintendo

  Yuxiang Tu (Author)

  • FE004972.pdf

• Status, Challenges and Prospects of Policies Related to the Green Economy — Jiang Linfeng

  Jiang Linfeng (Author)

  • FE003402-01.pdf

• The Impact of Social Media Marketing on Brand Development: Strategies, Challenges, and Opportunities

  Mingxuan He (Author)

  • FE005252.pdf

• Whether Social Media Attention Inhibit Corporate Connected Transactions: Perspective from Baidu Tieba

  Guixun Zhang (Author)

  • FE005192.pdf

• The Impact of Social Media on Taobao’s Marketing Strategy

  Jiale Wu (Author)

  • FE005072.pdf

• Research on the Marketing Strategy of Fast-Moving Food E-commerce Live-Streaming

  Sihan Yin (Author)

  • FE005022.pdf

• Changes in Film Business in the Post-pandemic Era

  Hanwen Zheng (Author)

  • FE005012.pdf

• Exploring the Elements of Shopping Platforms to Satisfy Consumer Needs: Based on the Enhanced Consumer Service Perspective

  Yaqi Zeng (Author)

  • FE005002.pdf

• The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon

  Yutong Guo, Yaxin Feng, Hang Xu (Author)

  • FE004992.pdf

• The Impact of Sound Design in Film and Television Productions on Movies

  Shiyu Cheng (Author)

  • FE004982.pdf

• Review and Prospects of Fan Economy and Its Marketing Model in the Social Media Era

  Jiabao Chen (Author)

  • FE004512.pdf

• Apple Inc. and Its Electronic Devices: An Exploration of Their Impact on China’s Technology Market and Strategies for Adaptation

  Gan Lin (Author)

  • FE004962.pdf

• Success and dilemma: Tesla has a long way to go in China

  Wanjia Zhuge (Author)

  • FE004942.pdf

• Research on the Effects of Various Factors in 7Ps Marketing Theory on Short Video Marketing——Taking the Dissemination of Qianjiang Lobster Short Videos as an Example

  Zhenyu Tian (Author)

  • FE004932.pdf

• Analyze of business environment of Amazon in India

  Shichao Sun (Author)

  • FE004922.pdf

• The Influence of User-Generated Content on Information Dissemination Patterns in Social Media Platforms: A Case Study of TikTok

  Liyang Yu (Author)

  • FE004902.pdf

• A comprehensive analysis of Tesla’s development in China

  Yitian Hu (Author)

  • FE004872.pdf

• Governance Challenges in Electric Vehicle Adoption: A Case Study of China

  Yangze Zhang (Author)

  • FE004862.pdf

• E-Commerce in China: The Amazon Experience and its Implications

  Jiaqi Li (Author)

  • FE004852.pdf

• The Impact of Privacy Exposure on Consumer Choices in Digital Marketing: An Analysis Through Consumer Interviews

  Feiyang Xiang (Author)

  • FE004822.pdf

• Development Pathways for Green Finance in the Guangdong-Hong Kong-Macao Greater Bay Area: A Comparative Analysis with Three Global Bay Areas

  Di Liu (Author)

  • FE005872.pdf

• Visual Marketing Strategies in E-commerce and Their Effects on Consumer Behaviors: Evidence from Flower Knows Cosmetics

  Yating Lin (Author)

  • FE005962.pdf

• Factors Influencing Real Estate Prices: An Empirical Analysis Based on STATA Using Panel Data from China, Japan, and the U.S.

  Lixin Feng (Author)

  • FE005952.pdf

• A study of the influence of health information attention in short videos on the purchase intention of pregnant women's skincare products

  Baixi Zhao (Author)

  • FE005942.pdf

• Analysis on the dilemma of ineffective data flow governance under the WTO framework and its solution: from the perspective of evolutionary interpretation

  Ling Dong (Author)

  • FE005932.pdf

• Analysis of the Impact of Short Selling Mechanisms on Corporate Finance Constraints

  Shiyi Zhang (Author)

  • FE005922.pdf

• Applications and Effects of the Representativeness Heuristic in Economic Behavior and Daily Life

  Jiaxing Peng (Author)

  • FE005912.pdf

• Can short selling be effective in curbing financial risk?

  Yue Liu, Xinlu Liu (Author)

  • FE005902.pdf

• Analysis of Influential Factors of Tourism Economic Development in Hunan Province Based on Econometric Modeling

  Bing Xiao (Author)

  • FE005892.pdf

• Research on the influence of digital and intelligent technologies on user experience: a case study of Tesla, Inc.

  Zihan Geng (Author)

  • FE005882.pdf

• Effectiveness of Influencer Marketing on Gen Z Consumers in China

  Yuxi Lin (Author)

  • FE005972.pdf

• Research on the Legal Empowerment Mechanism of the Pilot Policy of the Seventh Freedom of the Air in Hainan Free Trade Port: A Study Based on the Collaborative Regulation Path of Aviation Economy and Green Development

  Feng Wang (Author)

  • FE005862.pdf

• Financial Risk Management in the Context of Big Data

  Hongyang Hou (Author)

  • FE005842.pdf

• Analysis Report on the Used Car Market Pricing

  Haoyan Yang (Author)

  • FE005832.pdf

• How will the electric vehicle market in China develop in the next 5 years ?

  Jingyu Dou (Author)

  • FE005822.pdf

• Exploring Consumer Perceptions of the Pink Tax: A Study on Gender, Age, and Income

  Jiasheng Fang, Sijia Huang, Xinzhu Shao, Yuting Tang, Yurun Yang (Author)

  • FE005812.pdf

• Analyzing Social Media Engagement's Effect on Cosmetics Purchase Decisions: An Empirical Investigation Based on the Theory of Planned Behavior

  Zixuan Liu (Author)

  • FE005802.pdf

• Shareholder Value and Capital Allocation Strategy - An Exploration of Tencent's Dividend Policy

  Kaiwen Shi (Author)

  • FE005792.pdf

• Behavioral Finance in the Context of Digital Finance

  Han Dou (Author)

  • FE005782.pdf

• Short selling and corporate earnings management

  Jiayu Chen (Author)

  • FE005772.pdf

• Price Anchoring Effect’s Implications on Marketing with the 6-STEPPS Framework.

  Ethan Jin (Author)

  • FE004412.pdf

• Comparing the Contagious Factors between Lululemon and a Competing Athletic Apparel Brand

  Xiwen Zhang (Author)

  • E004502.pdf

• The Marketing Strategy of “Live Streaming with Goods” on TikTok Platform and Its Influence

  Gangling Mu (Author)

  • FE004492.pdf

• Research on Offline Marketing Strategies in the Outdoor Apparel Market: A Case Study of the Chinese Mainland Market

  Xinhao Ma (Author)

  • FE004482.pdf

• Exploring Digital Marketing Strategies--The Brand of ARCTERYX

  Kai Zhao (Author)

  • FE004472.pdf

• The Rise of Blind Boxes: Cultural, Marketing, and Consumer Trends Behind Bubble Mart’s Global Success

  Siyao Wu (Author)

  • FE004462.pdf

• Xiaomi’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement

  Yixuan Wang (Author)

  • FE004452.pdf

• Research on Target Audience Analysis and Marketing Strategy Optimization in Milk Tea Industry

  Nianyin Chen (Author)

  • FE004442.pdf

• Examining the Role of Social Currency in Word-of-mouth Marketing

  Siya Zhang (Author)

  • FE004432.pdf

• Chanel’s Successful Pricing Strategy for Maintaining Appeal in an Unfavourable Economic Environment

  Jiajia Cheng (Author)

  • FE004422.pdf

• Research on the Path of Reducing Menu Costs to Minimize Exchange Rate Losses for Enterprises

  Xuanbai Lu (Author)

  • FE005762.pdf

• RMB digitisation，fintech private sector competitiveness

  Xinwei Qi (Author)

  • FE006072.pdf

• The Impact of Shorting Mechanism on Cash Holding Levels and Asset Utilization of Firms: A Case Study of Luckin Coffee's Shorting Incident

  Zicong Chen (Author)

  • FE006062.pdf

• Exploring the Influence of TikTok’s Global Expansion on the Evolution of Digital Supply Chains Worldwide

  Zihan Xiang (Author)

  • FE006052.pdf

• The Impact Mechanism of Population Aging on GDP Growth Rate——A Case Study of Japan

  Yinan Zhao (Author)

  • FE006042.pdf

• Research on Content Marketing Strategy of Guangzhou Online Used Clothing Stores - Based on the Analysis of Consumer Psychology and Behavior

  Zhihao Hu (Author)

  • FE006032.pdf

• Research on the Mechanisms and Effects of Mass-Market Strategies for High-End Technology Brands: A Case Study of DJI

  Jiayi Han (Author)

  • FE006012.pdf

• Apple Inc.'s employee incentive strategy analysis: dual drivers of material and spiritual motivation

  Haopeng Du (Author)

  • FE006002.pdf

• A Study of The Effect of Emotional marketing on Consumers' Impulsive Purchase Intentions

  Yunjia Wu (Author)

  • FE005992.pdf

• The Influence of Private Label Grocery Brands on Middle-Class Consumers (30-45) in China’s Supermarket Industry.

  Gujunyi Wei (Author)

  • FE005982.pdf