Exploring the Influence of TikTok’s Global Expansion on the Evolution of Digital Supply Chains Worldwide

Abstract

The rapid development of global digital supply chains is affecting the supply chain systems of platform companies. As the world's most popular short video platform, TikTok has shown unique characteristics in its digital supply chain transformation during its international expansion. This study explores how TikTok reconstructs its supply chain by Content generation and distribution, localized data management, regulatory compliance, and feedback mechanisms. The study systematically explores the dynamic operation of TikTok by combining literature review, case analysis and model construction. The results show that TikTok has built an efficient operation system by combining advanced digital supply chain management with flexible localization strategies and compliance practices.