Research on the Mechanisms and Effects of Mass-Market Strategies for High-End Technology Brands: A Case Study of DJI

Abstract

With the acceleration of global economic integration and the diversification of consumer markets, high-end brands face new challenges and opportunities. This study examines the mechanisms and effects of mass-market strategies employed by high-end technology brands, using DJI as a case study, to offer theoretical insights and practical recommendations for high-end brands navigating contemporary market dynamics. Through literature review and case analysis, this paper constructs a theoretical framework on "the impact of mass-market strategies on brand value and market competitiveness" and proposes corresponding practical recommendations.