Vol. 1 No. 4 (2025): issue 4

Articles

• A Study of Hedonistic Marketing Strategies Driven by Nostalgia among Adult Consumers

  Bokun Zhang (Author)

  • FE006322.pdf

• The Impact of the TikTok Platform on SMEs' International Market Entry Strategies

  Yaming Chen (Author)

  • FE006242.pdf

• Income Group Classification Case Study

  Kunyun Han (Author)

  • FE006252.pdf

• The impact of Sensorial Marketing and Mystery Box Marketing on Live-stream Shopping Behavior: Taking the Live Card Break as an Example

  Jiacheng Zhou (Author)

  • FE006262.pdf

• Exploring How IP Co-Branded Products Influence Word-of-Mouth among Generation Z through Social Identity

  Ruohui Xu (Author)

  • FE006272.pdf

• The Impact on Consumers of the Tabao-Merchant relationship during the Double 11 Promotion -using Game Theory Analysis

  Weile Lyu (Author)

  • FE006282.pdf

• Research on the Contrast Marketing Strategy of Sustainable Fashion Brands: A Case Study of the Integration of Environmentally Friendly Conception and Luxury Positioning

  Jiahua Zhang (Author)

  • FE006292.pdf

• Different Market Effects of Western Luxury Brands in Chinese Traditional Symbols

  Yang Xu (Author)

  • FE006302.pdf

• Research on Stock and Futures Price Forecasting Based on Machine Learning

  Wendi Wang (Author)

  • FE006312.pdf

• LIBOR and SOFR: Dilemmas and Solutions

  Xincheng.Benjamin Li (Author)

  • FE006232.pdf

• The Hive Effect and Breakout Strategies of Fashion Brand Marketing under the Herd Mentality

  Zuyu Chen (Author)

  • FE006332.pdf

• The Impact of Short Video Content Marketing on Consumers' Purchase Intention: Based on Informational Content and Entertainment Content

  Siyu Bo, Xinyang Liu, Mingze Tang, Shouye Zhu (Author)

  • FE006342.pdf

• Analysis of the Impact of Federal Reserve Interest Rate Adjustments on CNY Exchange Rate Volatility During Trump's Presidency

  Qianhan Long (Author)

  • FE006352.pdf

• The Effect of Bilibili Bullet Screen Culture on Brand Marketing: An Empirical Study Based on Interaction Mechanism and User Perception

  Lingyang Zhou (Author)

  • FE006362.pdf

• The Impact of the Link between Enterprises and Culture on Brand Recognition — A Case Study of Football Culture

  Mingyuan Tang (Author)

  • FE006372.pdf

• The Impact of Generation Z’s Self-Indulgent Consumption: A Case Study of Bubble Mart

  Zimu Song (Author)

  • FE006382.pdf

• Research on the Optimization of Food Packaging Strategies

  Yunwen Chen (Author)

  • FE006392.pdf

• The Impact of Digital RMB Pilot on the Efficiency of Monetary Policy Transmission

  Sihui Wu (Author)

  • FE006402.pdf

• The impact of fiat digital currencies on the hegemony of the US dollar

  Ran Wei (Author)

  • FE006152.pdf

• Analyze the reasons for the rise of the pet economy in different city tier in recent years, and consider the development in China in the next three years.

  Yihan Chen (Author)

  • FE006022.pdf

• Which algorithm model is better to make profits? ——A comparison of the Trend-Following model and the Multi-Factor model

  Xinyan Tao (Author)

  • FE006082.pdf

• Opportunities and Challenges of Implementing Green Financial Management Models in Energy-Intensive Enterprises

  Yichen Gao (Author)

  • FE006092.pdf

• Sports celebrity media reputation strengthens brand favorability - taking Adidas as an example

  Jiayi Liu (Author)

  • FE006102.pdf

• Application Obstacles and Countermeasures of Circular Supply Chain in Enterprises —— Taking Mobile Phone Industry as an Example

  Jiayi Zhang (Author)

  • FE006112.pdf

• Marketing brand case analysis: Disney Land

  Cunyi Gao (Author)

  • FE006122.pdf

• Capital Structure Determinants in Chinese Listed Firms: Replication and Tangibility Hypothesis Extension

  Jiayi Xu (Author)

  • FE006132.pdf

• A Study on Price Volatility in the Carbon Emissions Trading Market Based on the GARCH-ANN Model

  Wenhe Wu (Author)

  • FE006142.pdf

• How and to what extent does age influence investment decisions and performance for Chinese investors?

  Muge Wang (Author)

  • FE005852.pdf

• Analysis of marketing strategy of milk tea industry-Taking CHAGEE as an example

  Ke Hu (Author)

  • FE006162.pdf

• Analysis of the Transmission Mechanism of Monetary Policy on Economic Resilience

  Hongjin Jiang (Author)

  • FE006172.pdf

• Digital Marketing Trends and Requirements for Future Success

  Yuanchang Hu (Author)

  • FE006182.pdf

• Determinants of Cross-Border Online Shopping Behavior: An Analytical Framework and Strategic Responses

  Anyang Xie (Author)

  • FE006192.pdf

• An In-depth Analysis of Nike's Stock Decline

  Yixuan li (Author)

  • FE006202.pdf

• Can Short Selling Improve Corporate Investor Protection? ： A Case Study of CITIC Securities

  Yue Yang (Author)

  • FE006212.pdf

• The Impact of Digital Finance Development on Urban Economic Resilience — An Empirical Study on the Mechanism and Heterogeneity Effects Based on Data from 2012 to 2022

  Liyuan Yan (Author)

  • FE006222.pdf