Digital Marketing Trends and Requirements for Future Success

Abstract

In today’s age, the world of digital marketing is continually evolving, due to increased technologies and trend s. And digital marketing brings many impacts on people’s life. Consequently, customer behavior has experienced a big change, and it is important to businesses to understand and harness these changes in order to maintaining competitiveness. This review research paper provides a detailed examination of the relationship between the implications of the appearing trends and changing businesses strategies. The paper begins by illustrating the overview of current digital marketing landscape, including social media advertising, influencer marketing, SEO, content marketing, email automation. It then introduces the trends and technologies in the recent year that continue to influence consumer preference and businesses decisions, such as AI and machine learning in personalization, the rise of privacy regulation and tracking, voice and visual search, the growth of influencer and creator economies. The study highlights how they have reconstructed the digital marketing and brought benefits and challenges to businesses. Moreover, the research explores the actions businesses have been doing to get success in the next a few years. The conclusion defines the digital marketing success five years from now.