Analysis of Nongfu Spring’s Digital Marketing Strategy

Abstract

Conventional fast-moving goods firms need to adapt in various ways as digitization changes buying habits. This study analyzes how Nongfu Spring's online advertising plan might boost its value and user relationships. This study combines literature review, case analysis, and empirical evidence to focus on four core tactics, instructing brand stories through micro-documentaries to build mental resonance; a tracking system to build scientific trust; scenario-based targeted marketing to reach precise audiences; and user creation devices to promote social fission interaction. NetEase Cloud Music and the Palace Museum of Arts are two interconnected tales that demonstrate how businesses employ feelings and beauty to attract users and create User-Generated Content (UGC) stuff. The study revealed that Nongfu Spring's success depends on its ability to naturally connect technology with narrative creativity, promoting trust and user connection. With its success, the company still struggles with expressiveness weary and low costly products online sales. For a unique taste and brand sticking, this research offers AR content gains, bespoke packing, and smart Artificial Intelligence (AI) suggestions.