Research on the Current Global Operation Status, Overseas Promotion Models and Future Development Directions of Chinese Games

Abstract

Nowadays, the global gaming industry is thriving, and China's gaming industry is also continuously developing. Domestic games such as Genshin Impact and Black Myth: Wukong have gained good reputations around the world. However, the Chinese game industry shows a trend of unbalanced development. This article aims to analyze the current development status and facing problems of China's game industry through case studies of some popular games and comparisons with foreign games. The article will also provide some suggestions for the development directions of Chinese game industry. The conclusion is that although Chinese games industry already has some success examples, the main industry is still facing issues like plagiarism, low quality of games and ignoring players' needs. Except for problems of games themselves, over imitation of popular foreign games and different market environments between China and foreign countries may also become obstacles for Chinese games going global. China's gaming industry should prioritize the needs of players over the purpose of making profits and maintain their innovation in order to enable more Chinese games become popular overseas and promote the further development of China's game industry.