The Influence of Family Financial Education Methods on Middle School Students’ "Fan Economy" Consumption Behavior: The Mediating Role of Consumption Values

Abstract

Based on consumer socialization theory, this study explores the mechanism by which family financial education methods influence middle school students’ "fan economy" consumption behavior. In Shenyang，450 middle school and high school students were surveyed using a cluster sampling technique. Questionnaires were used in the research to measure "faneconomy" consumption behavior，on the basis of family financial education methods，and onconsumption values. The results revealed: (1) The guided education method negatively predicted "fan economy" consumption (β = -0.32, p < 0.01), while the indulgent method positively predicted it (β = 0.38, p < 0.01). (2) Consumption values played a partial mediating role between the two (mediation effect accounted for 28.3%, 95% CI = [0.12, 0.31]). The findings indicate that family financial education shapes middle school students’ fan-related consumption behavior by influencing their consumption values, providing a theoretical basis for adolescent consumption education.