Short-Video Marketing: Unraveling the Secrets of Engaging Online Audiences

Abstract

This article analyzes how short-video platforms in China, Japan, and South Korea leverage AI-driven algorithms and cultural insights to engage users and drive ecommerce. Through comparative case studies of Douyin (TikTok), Japan’s AI-integrated campaigns, and South Korea’s K-pop synergy, we reveal how these platforms decode user preferences through behavioral data (clicks, likes, shares) to deliver hyper-personalized content. While all three countries prioritize algorithmic customization, their technological infrastructures and cultural values create divergent approaches—China’s scale-driven ecommerce integration, Japan’s precision storytelling, and South Korea’s cultural export machinery. The paper concludes with ethical considerations and sustainability challenges amplified by short-video marketing’s global growth.