Research on Visibility and Resistance to Marginalization of We-media limbimpaired Creators—Body Practice and Narrative Construction

Abstract

In the digital ecology of We-media platforms, short video platforms such as BiliBili provide unprecedented spaces for disability groups to assert social visibility and conduct resistance against marginalization. Through a qualitative case study of one BiliBili disabled content creator, “Da Cheng Zi Hao Mei Mei”, this research analyzes video content and attainment of visibility through a framework of body techniques, mediated visibility and social presence. The findings reveal that visibility is constructed through a synergy of semiotic recoding of disability symbols, embodied praxis in public spheres, and skilled engagement with technology. This study contributes to disability sociological and media studies by reframing visibility beyond a mere visual paradigm to an embodied and practiced one, offering theoretical insights for designing inclusive digital platforms and policies.