Impact of Social Media Advertising on Customer Behavior

Abstract

Marketing strategies today primarily utilize social media advertising to modify how customers behave. The research analyzes the effects of social media advertising on consumer choices as it examines the operations of Facebook, Twitter and Instagram platforms on purchase decisions. The study delves into the psychological mechanisms behind social media advertising, the role of influencer marketing, and the effectiveness of targeted ads. Through examination of secondary data from specific industry reports alongside various studies the research explores complete social media advertising effects on engagement activities and brand retention and buying behavior among customers. The research reveals that social media advertisements create increased brand publicity and develop individualized connections between brands and their customers. The findings of the research stressed both the problems caused by frequent advertisement overload and data protection issues since these factors have damaging effects on consumer conduct. The paper ends by offering directions for marketers to boost their social media advertising approaches that generate optimal customer benefits.