Idol–Fan Emotional Projection and Collective Identity in the Digital Era

Abstract

In today’s digital age, idols are not only entertainers but also play an important role in how fans feel and build identity. This study looks at how fans project their own emotions and self-ideas onto idols, and how online communities make these processes stronger. The research uses two methods: a semi-structured interview with a college student fan, and content analysis of Weibo comments after Nene announced her relationship with Bright in April 2024. The interview shows how an idol’s story can influence personal choices and support identity building, while the community data shows how fans reacted with both disappointment and acceptance. The findings suggest idols can be emotional supports, but if their private lives do not meet fans’ expectations, fans may feel hurt and may face identity crises. Some fans leave, some stay but change the way they support, and some rebuild by turning to other idols. This case shows that idol–fan relationships are dynamic, shaped by both individual feelings and online group interactions.