Analysis of Douyin’s Communication Mechanism: A Perspective from Communication Studies

Abstract

Douyin, a short-video app, has become ubiquitous. People watch it for fun, but it’s more than just entertainment—it’s a big part of how we get information. This paper looks at how Douyin spreads content and why it works so well using communication theories. We’ll examine aspects such as information dissemination velocity, Douyin’s algorithmic engagement mechanisms, and the dual role of users as both consumers and content creators. Based on communication theory, it can be concluded that Douyin’s algorithm-driven personalization and interactive features have successfully transformed user engagement from passive consumption to active participation, fundamentally reshaping media consumption patterns in China through its application of communication theories like Agenda-Setting and Uses and Gratifications. The platform’s ability to simultaneously fulfill entertainment, social connection, and information needs has established it as a powerful cultural influencer that shapes both individual behavior and public discourse while raising important questions about psychological impacts and global variations in its effects.