An Exploration of the Communication and Development of Fandom Culture in the Context of New Media

Abstract

With the advancement of new media technologies, fan community culture has transitioned from a marginal subculture to mainstream visibility. This study focuses on the evolution and governance of fan community culture driven by new media technology. The research will focus on its representation and characteristics in the context of new media, the driving forces behind its dissemination, operational logic, social benefits, and governance strategies. Methodologically, this involves analyzing dissemination characteristics through phenomenological observation and case studies, complemented by platform algorithm recommendation analysis. Fan communities build their identity through symbolic support and ritualized collective actions, while data-driven consumption models promote positive aspects such as charitable outreach. However, negative effects like online violence and consumer alienation also emerge, with issues like group polarization and impacts on public safety highlighting underlying social risks. The conclusion shows that platforms should optimize their algorithms and establish a real-name registration system for key influencers; legal frameworks should be enhanced to regulate content governance, with strict penalties for data fabrication and online abuse; and educational initiatives should strengthen media literacy to guide adolescents toward rational fandom. Fan culture, as a product of the combined influence of new media technologies, capital logic, and youth psychology, should, in line with technological advancements, be actively integrated with mainstream values. This integration aims to transform it into a positive force that promotes social progress.